Perspectives
Season 3
Unlocking creativity
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In this episode, we explore how to unlock creativity. Being creative is not just about coming up with new ideas – it’s the ability to execute those ideas, utilising systems and structures, and overcoming challenges along the way. We head into some of the most creative bars in the world right now, speaking to leading consultants, directors and bartenders on how best to channel creative ideas, and the people who can bring them to life.
Contributors
Further Reading
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Article
The future is yours to create: Tom GodfreyMeet Tom Godfrey, co-founder and owner of FOCO in Barcelona, one of the city’s most loved bars. He tells us where his passion for bartending began, who has had the biggest impact on his progression, and how listening more than speaking could be his legacy
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Article
How a film director and illustrator approach their craftsHow can bartenders draw inspiration from areas of creativity that go beyond the bar? We asked to creative minds to share their insights.
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Article
Shingo Gokan: Mentorship is the foundation of building strong bar teamsFrom Toyko to New York, Shingo Gokan has become one of the bar industry’s universal mentors, for his teams and individuals alike. He explains why it is so important for bar teams to have mentors
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Communicating creativity: From cocktail conception to consumer perceptionThe journey of a cocktail passes through many different people before it gets into the hands of the consumer. Who is involved in its communication process – and how can that impact the final outcome?
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Jason Richburg: 5 things creative bartenders need to knowThe writer and strategy director at NYC’s Good Fucking Design Advice knows how to use words to garner their followers. He gives us his top tips for generating creativity behind the bar
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Article
The future is yours to create: Courtney FrancisThe first of our 2024 interviewees in this series is Courtney Francis, bartender at Birmingham’s Couch Stirchley in England. She explains how boundaries, feedback and here grandmother have had an impact on her career
Discover Campari Academy
With insight and knowledge from industry icon Monica Berg, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that’s never been seen before.
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