Up close & personal: Sly Augustin, Trailer Happiness
In the first of our new series, we talk to Sly Augustin, owner of London’s Trailer Happiness, about the ins and outs of running a bar business, how he deals with failure and setbacks, and what he wish he’d known before becoming a bar owner
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Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]
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The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]
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For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]
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The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]
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Meet the Global Campari Red HandsRed Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]
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Discover the Global Campari Red Hands ProgramWhat do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their […]
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Recipe
NegroniAchieve perfection every time with this classic, one century old, 3-part cocktail.
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Drink like a local: Paris with Aurélie PanhelleuxThe city of lights is home to a heady mix of traditional and contemporary hospitality. We met bar entrepreneur Aurélie Panhelleux for a crash course in the food and drink experiences only Paris can offer. Life's too short to drink bad wine – or pastis, for that matter
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The usual suspects: 5 people you should know if you want to open a barA bar is only as good as the team running it, but it’s equally important to set your business up for success. Monica Berg highlights some of the key players who’ve helped her over the years, and whom she’d be lost without
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Millie Tang on being a bartender-photographerWhether behind the camera or the bar, Brisbane-based Millie Tang channels her creativity to create art that stands out. She explains how her two passions collide
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Up close & personal: Sly Augustin, Trailer HappinessIn the first of our new series, we talk to Sly Augustin, owner of London's Trailer Happiness, about the ins and outs of running a bar business, how he deals with failure and setbacks, and what he wish he'd known before becoming a bar owner
Article
Communicating creativity: From cocktail conception to consumer perceptionThe journey of a cocktail passes through many different people before it gets into the hands of the consumer. Who is involved in its communication process – and how can that impact the final outcome?