Up close & personal: Missy Flynn, Rita’s

The third interviewee of our video series is Missy Flynn, co-owner of Rita’s in London’s Soho. She lays bare the business’s early problems, the implications it has had on who she trusts, and the reality of running your own restaurant
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Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]

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The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]

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For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]

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The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]

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Meet the Global Campari Red HandsRed Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]

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Discover the Global Campari Red Hands ProgramWhat do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their […]
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Why we need to re-examine the meaning of leadership in barsAs we kick-off a brand-new season of Perspectives with a new theme, Campari Academy creative director Monica Berg examines the role of leaders in bars today – and what needs to change for a stronger future

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Constança Cordeiro talks ingredients, seasonality and the natural environmentThe bartender owner of Toca de Raposa and UNI, Constança Cordeiro, explains how she found her love for making her own ingredients, and how future bartending generations can be inspired by taking the time to simply look around I remember perfectly the moment I realised what I wanted to invest my energy in. It was […]

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The Impact Of Technology On Bar Business: Joe Weiss and Cisco MerakiTechnology plays a huge role in everybody's daily life. But is it possible for tech to improve the financial performances of a bar? Joe Weiss of Cisko Meraki shares his insights.

Training
Discover the Classic Taste of BittersDelve into the origins of bitters as a cocktail ingredient and the different flavor profiles available. Learn to use them to create a variety of different cocktail recipes your customers will love.

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The future is yours to create: Maite CabreraOur sixth bartender in our series is Chile’s Maite Cabrera. Currently travelling around Europe, Cabrera talks about constantly learning, why a fair wage matters, and having a legacy of making bartending fun

Training
Movers & Shakers: How to Use Cocktail ShakersShaking cocktails does more than just blend your ingredients together. It can also help to improve the texture, get the temperature of the drink just right and add the perfect froth.