What Goes Into Designing: Bar Tools with Wes & Elena Pickering
Our “What Goes Into Designing” series will introduce you to the designers and creatives behind the tools to success for any hospitality business. Through their own words they will share their expertise and give you an insight into what their work is all about. Learn first-hand from our experts as they give you their best insider tips and break down what it is they really do.
In this episode we talk to Wes and Elena Pickering, the founders of leading London design and production agency Inkorporate. Since its inception in 2006 the agency has focused on high-quality, functional and design-led products – now used by award winning bars and brands across the world.
Wes and Elena take us through the process of designing Bar Tools, from initial idea, tooling and prototyping, all the way until finished product.
Past projects
Want to know more about what goes into designing, watch our Interior Design, Brand Identity and Logo episodes or watch our Perspectives series and check out these related articles.
More Articles
Article
Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]
Article
The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]
Article
For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]
Article
The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]
Article
Meet the Global Campari Red HandsRed Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]
Article
Discover the Global Campari Red Hands ProgramWhat do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their […]
Discover More
Article
The (new) Ice AgeThe most important (and underrated) ingredient of them all: ice had a fascinating history before entering the world of mixology. Today it’s the subject of deep and ever-evolving experimentation – we explore its possibilities
Article
Extracting flavour series: Breaking down how supercritical fluid extraction worksIn the fourth instalment of our series on extracting flavour, head distiller and co-founder of Hepple Spirits Company Chris Garden explains how Hepple uses supercritical fluid extraction to extract juniper oil Supercritical fluid extraction is used in many industries, from the fragrance industry through to the pharmaceutical industry. By applying high pressure and temperature to […]
Article
What Goes Into Designing - Brand Identity with Kristen MillarOur “What Goes Into Designing” series will introduce you to the designers and creatives behind the tools to success for any hospitality business. Through their own words they will share their expertise and give you an insight into what their work is all about. Learn first-hand from our experts as they give you their best […]
Article
A Distillery With a Bar (or Vice Versa): How Himkok Changed The Bar WorldOwner Erk Potur and bar manager Maroš Dzurus take us on a full immersion, into HImkok's past, present and future.
Article
10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
Article
Beckaly Franks: What they don’t tell you about being a bar ownerBeing a bar owner hides a number of unspoken truths. We sat down with Beckaly Francis, owner of Hong Kong’s Hungry Ghost, to discuss this topic.