Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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Episode 3 – ELEVATED+LOCAL with Deniseea HeadThe Grand Encounter: Behind the Bar journey now comes to its end with the final episode of the season. We now travel to New Orleans, the homeland of jazz and the city where one of the biggest global events in the bar industry takes place, Tales Of The Cocktail. It’s New Orleans that enables another Grand […]
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Episode 2 – CLASSIC+MODERN with Takuma WatanabePairs to New York, one way. The second episode of The Grand Encounter, the exclusive mini-series by Grand Marnier, takes you to the Big Apple, where host Carina Soto Velasquez meets Takuma Watanabe: a movie-enthusiast and thorough researcher, Watanabe opened up his own venue in 2022, Martiny’s in Gramercy, immediately conquering New York through spotless hospitality and […]
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Millie Tang on being a bartender-photographerWhether behind the camera or the bar, Brisbane-based Millie Tang channels her creativity to create art that stands out. She explains how her two passions collide
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Discover The Grand Encounter: Behind the BarIt’s not just about the drinks. A bar is the subtle line that slightly separates stories, made of people, experiences, memories and projects. It’s where cocktails are silent witnesses of magic unfolding, the one that occurs when ideas and backgrounds merge: encounters, the unexpected combinations that happen together with everything that comes into their creations. […]
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Episode 1 – PARIS+WORLD with Hugo TogniThe journey begins. Grand Marnier’s new mini-series The Grand Encounter premieres with its first episode, and it’s already one you cannot miss. Host Carina Velasquez is joined by Hugo Togni, bar manager and co-owner of Bar Pompette in Toronto, Canada, which he opened in 2021 and quickly established as one of the most sought-after drinking […]
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The future is yours to create: Hedda BruceHedda Bruce is the bar manager at Stockholm’s Tjoget bar in Sweden. She looks up to her team who constantly inspire her, and hopes that trash talk can be a thing of the past
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What Goes into Designing: Logo with Clementine MitchellIn this episode of “What Goes Into Designing” Clementine Mitchell, designer and educator, breaks down what it takes to create both a meaningful and impactful Logo.
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How Bartenders Think, When Designing Bar ToolsVery often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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Design&Technology: the future of barsHospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]
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Athens Bar ShowWith sun shining bright over Technopolis, a former gas factory now one of the city’s most vibrant cultural venues, the tenth edition of Athens Bar Show marked the end of the “bar show season”: ABS continued to increase the number of visitors (12.000 this year) and proved once again to be one of Europe’s largest […]
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How to Design Your Bar to Be Holistically SustainableDesigning a bar to be holistically sustainable is as creatively satisfying as it is daunting. This feature serves as a thought-starter for prospective bar owners who are interested in building a sustainable bar for the long term. There are expert tips on the most sustainable materials to use when designing a bar, energy-efficient systems and equipment, ergonomic considerations and more.
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Practice makes perfect: Learning your craftIt is true that theory is the foundation to start from, but nothing beats practice when it comes to learning your art, passion or profession. We spoke to three craftspeople to discover how experiences from other environments can influence a bartender’s approach to their craft It might sound like a cliché, but rarely will you […]