Meet the Global Campari Red Hands

Red Hand is not just one individual, Red Hand is a concept, a legend to behold.

However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to create their version of the iconic Negroni ahead of the worldwide celebration of Negroni Week through four cocktail trailers.

But before diving into them, let’s get to know the Global Campari Red Hands of 2024.

Tiffanie Barriere (USA) 

Known as “The Drinking Coach”, Tiffanie Barriere is an influencer, an educator based in Atlanta, Georgia and the first Global Campari Red Hand of 2024 to be presented. Her passion for hospitality has been awarded with some of the beverage industry’s highest honors: as a graduate of the Bar Smarts and Bar 5, she is a true Tastemaker of the South award-winner who spent seven years as the beverage director of One Flew South, the “Best Airport Bar in the World”. 

As an independent bartender, Tiffanie is known for creative and innovative cocktail menus, for pop-dinners and bar consultancy clients, hosting mixology classes around the world and connecting culinary and farm culture with spirits and history.

Her and her cocktails have been featured in many publications, while she graced the demonstration stages of prestigious food and hospitality events and became a member of various famous competitions.  

Tiffanie dedicates her life to mentorship, equitability, inclusivity and Barriere-breaking within the hospitality industry. And through the same passion, she gave birth to her personal version of one of her favorite cocktails, the Negroni. 

Millie Tang (AUSTRALIA) 

Millie Tang – the second Global Campari Red Hand of 2024 – is an Asian Australian, multi-award-winning bartender, internationally recognized hospitality figure and freelance photographer.  

She has been awarded as the Best Bartender at the Australian Liquor Industry Award (ALIA) in 2019 and 2023, while in 2024 she has been recognized as the 29^th Most Influential Figure in the industry by Drinks International, as part of their Bar World 100 ranking. As a bartender, Millie has cultivated an industry presence that sees her travelling all over the world activating guest shifts, takeovers and residencies, competing in and judging international cocktail competitions and attending global industry and brand trips and events. 

Her decade’s long dual focus in hospitality and photography has equipped her with a broad skill set, allowing her to apply a diverse perspective to her work. As a creative, Millie has shot campaign, content and ideated creative projects for brands, such as she did for Campari and the Negroni Week, in the occasion of which she also acted on screen in the leading role alongside her special version of Negroni. 

Based in Brisbane, Australia until the end of 2024, Millie has just moved to Paris, France, where she will be based from now on. 

Joe Schofield (UK) 

Joe Schofield has bartended and lived in numerous countries across the globe. He has received numerous accolades as a result of his time spent in Singapore at Tippling Club and in London at The American Bar at The Savoy. Joe Schofield is the third Global Campari Red Hand of 2024 and the first bartender in history to receive two of the most prestigious awards in the bar industry in the same year, winning International Bartender of the Year at Tales of The Cocktail Spirited Awards and Bartender’s Bartender at The World’s 50 Best Bars in 2018, just four months apart. 

He currently splits his time working around the world with his projects. SCHOFIELD’S, the bar he owns in his hometown, Manchester, with his brother Daniel, with whom he has written Fine and Classic Cocktails – a book dedicated to share knowledge, experiences and classic cocktail recipes. Sensorium, the consultancy company he works for together with Ryan Clift (chef and owner of Tipping Club in Singapore). Asterley Bros, which he joined as creative director bringing SCHOFIELD’S Vermouth to market and to be the perfect partner to Campari in his iconic version of Negroni. 

Mona Gallosi (ARGENTINA) 

Fourth and last Global Campari Red Hand of 2024 is Mona Gallosi, a prominent Argentinian entrepreneur and bartender, renowned worldwide.  

A native from Rio Negro, Mona arrived in Buenos Aires more than 25 years ago. As a real free spirit driven by her strong personality, Mona managed to create her personal brand in the world of mixology. As a woman, she was a pioneer in Argentinian cocktail making, working in the country’s best bars and restaurants and representing international brands. 

Mona founded her own bar, Punto Mona, where she applies her creativity to create memorable experiences for her clients. By working in a field with a greater male presence, Mona established herself not only as a bartender, but as a gastronomic entrepreneur, as a woman who never stopped being a very feminine woman in an area led by men. 

This femininity is also the fil rouge of her trailer for the Negroni Week and the prevalent ingredient of her passionate Negroni cocktail, which matches perfectly with the Campari flavors and red passion.