In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out with their iconic red color), Mona is sitting on a chair in her apartment. Her situation is unclear, but there is some tension in the air. The phone next to her suddenly rings. She slowly picks it up and a voice on the other end simply says “It’s time”, before hanging up. 

It’s time for Campari, it’s time for Negroni. Not just any Negroni, but Mona’s iconic rendition: D’ici à Là-Bas Negroni, her celebration for the Negroni Week. “I was inspired by my Italian ancestry, which is where the heart of Campari comes from, my Rio Negro roots, […] and then by my time in Cannes.” 

In this film noir, we can see Mona shining from the gloomy atmosphere and her femininity, which has always distinguished her and which she pours in her stylish Negroni, finished with the last sprays of her lemongrass perfume, such as the last touch of a woman getting ready to confront the world.  

The post Last Orders by Mona Gallosi appeared first on Campari Academy.

In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre characters, pastel colors are all connected by a unique fil rouge humor. 

Joe plays the role of a quirky travelling bartender in this Wes Anderson revival. He is sitting on the edge of his hotel bed and packing everything needed for his trip and for his Negroni Perfect serve (including all the tools, the items and the ingredients, such as, of course, Campari).  

In the short movie, you can also hear the sounds of Joe’s Negroni being made, before he lifts the near finished drink up and into frame. The drink is in his hand, just the last touch with the Elderflower flower, and here you are, the White Flower Negroni. 

“For a Negroni serve I really wanted to create something a bit off piece, […] but Campari is absolutely essential in a Negroni, it’s been used in that serve, in that iconic cocktail since its creation.” Cheers to that! 

The post The Curious Life Of The Travelling Bartender by Joe Schofield appeared first on Campari Academy.

For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but she has a mission to accomplish: create her unique interpretation of the iconic Negroni to celebrate Negroni Week.  

An unidentified man sits at the table with her. The pair don’t make eye contact, but he surreptitiously slides across a duffel bag on the floor. In exchange, Millie slides across a finished serve of her From Cannes With Love Negroni to the man, adding the last touch to the cocktail: a petal rose, as a symbol of mystery and secrecy.  

From Cannes, with Love is a “beautiful way to have Campari act as a gorgeous canvas in a Negroni, because obviously you can’t have a Negroni without Campari”, according to Millie in her Behind The Scenes video. 

The post For Your Eyes Only By Millie Tang appeared first on Campari Academy.

Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. 

In this thrilling scene inspired by the thriller films of David Fincher, Tiffanie Barriere is captured as a detective in her office at the police station, while she’s analyzing evidence on her desk, trying to uncover the final piece of the puzzle. 

We can see photos, evidence (bags of ingredients) and maps spread across the table, when she figures out the missing piece of the puzzle she was looking for. Her expression changes. Finally, Tiffanie realizes what she needs for the final piece of her unique Negroni serve: the Orange slice. The case is solved and the Southern Orchard Negroni is born. 

According to Tiffanie “there are so many components in this cocktail, so many botanicals and flavors, that can be quite a mystery. So, it works perfectly with my short film because we’re discovering, we’re looking, we’re hiding, we’re finding. The Campari adds to my cocktail because […] it really brings and elevates the color and the brightness”.  

The Southern Orchard Negroni pays homage to the vibrant flavors and cultural heritage of the South of the United States. Cheers to unity, resilience, and the spirit of community! 

The post The Bitter Truth by Tiffanie Barriere appeared first on Campari Academy.

However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to create their version of the iconic Negroni ahead of the worldwide celebration of Negroni Week through four cocktail trailers.

But before diving into them, let’s get to know the Global Campari Red Hands of 2024.

Tiffanie Barriere (USA) 

Known as “The Drinking Coach”, Tiffanie Barriere is an influencer, an educator based in Atlanta, Georgia and the first Global Campari Red Hand of 2024 to be presented. Her passion for hospitality has been awarded with some of the beverage industry’s highest honors: as a graduate of the Bar Smarts and Bar 5, she is a true Tastemaker of the South award-winner who spent seven years as the beverage director of One Flew South, the “Best Airport Bar in the World”. 

As an independent bartender, Tiffanie is known for creative and innovative cocktail menus, for pop-dinners and bar consultancy clients, hosting mixology classes around the world and connecting culinary and farm culture with spirits and history.

Her and her cocktails have been featured in many publications, while she graced the demonstration stages of prestigious food and hospitality events and became a member of various famous competitions.  

Tiffanie dedicates her life to mentorship, equitability, inclusivity and Barriere-breaking within the hospitality industry. And through the same passion, she gave birth to her personal version of one of her favorite cocktails, the Negroni. 

Millie Tang (AUSTRALIA) 

Millie Tang – the second Global Campari Red Hand of 2024 – is an Asian Australian, multi-award-winning bartender, internationally recognized hospitality figure and freelance photographer.  

She has been awarded as the Best Bartender at the Australian Liquor Industry Award (ALIA) in 2019 and 2023, while in 2024 she has been recognized as the 29^th Most Influential Figure in the industry by Drinks International, as part of their Bar World 100 ranking. As a bartender, Millie has cultivated an industry presence that sees her travelling all over the world activating guest shifts, takeovers and residencies, competing in and judging international cocktail competitions and attending global industry and brand trips and events. 

Her decade’s long dual focus in hospitality and photography has equipped her with a broad skill set, allowing her to apply a diverse perspective to her work. As a creative, Millie has shot campaign, content and ideated creative projects for brands, such as she did for Campari and the Negroni Week, in the occasion of which she also acted on screen in the leading role alongside her special version of Negroni. 

Based in Brisbane, Australia until the end of 2024, Millie has just moved to Paris, France, where she will be based from now on. 

Joe Schofield (UK) 

Joe Schofield has bartended and lived in numerous countries across the globe. He has received numerous accolades as a result of his time spent in Singapore at Tippling Club and in London at The American Bar at The Savoy. Joe Schofield is the third Global Campari Red Hand of 2024 and the first bartender in history to receive two of the most prestigious awards in the bar industry in the same year, winning International Bartender of the Year at Tales of The Cocktail Spirited Awards and Bartender’s Bartender at The World’s 50 Best Bars in 2018, just four months apart. 

He currently splits his time working around the world with his projects. SCHOFIELD’S, the bar he owns in his hometown, Manchester, with his brother Daniel, with whom he has written Fine and Classic Cocktails – a book dedicated to share knowledge, experiences and classic cocktail recipes. Sensorium, the consultancy company he works for together with Ryan Clift (chef and owner of Tipping Club in Singapore). Asterley Bros, which he joined as creative director bringing SCHOFIELD’S Vermouth to market and to be the perfect partner to Campari in his iconic version of Negroni. 

Mona Gallosi (ARGENTINA) 

Fourth and last Global Campari Red Hand of 2024 is Mona Gallosi, a prominent Argentinian entrepreneur and bartender, renowned worldwide.  

A native from Rio Negro, Mona arrived in Buenos Aires more than 25 years ago. As a real free spirit driven by her strong personality, Mona managed to create her personal brand in the world of mixology. As a woman, she was a pioneer in Argentinian cocktail making, working in the country’s best bars and restaurants and representing international brands. 

Mona founded her own bar, Punto Mona, where she applies her creativity to create memorable experiences for her clients. By working in a field with a greater male presence, Mona established herself not only as a bartender, but as a gastronomic entrepreneur, as a woman who never stopped being a very feminine woman in an area led by men. 

This femininity is also the fil rouge of her trailer for the Negroni Week and the prevalent ingredient of her passionate Negroni cocktail, which matches perfectly with the Campari flavors and red passion.  

The post Meet the Global Campari Red Hands appeared first on Campari Academy.

In a way, we can say that cinema and mixology speak the same language. After all, every cocktail tells a story, such as a film does. That’s how the Campari Red Hands program was born, with the aim to recognize and celebrate those mixologists with red passion, those that constantly leave their comfort zone in the path to creation.

The very first edition of the Global Campari Red Hands program was in 2023 with its very first group of global ambassadors and passionate creators whose passion is painted red. Last year, seven international bartenders discovered how to be movie directors, transforming their cocktails into cinematic stories.

For 2024, instead, four bartenders from all over the world were asked to create their version of the iconic Negroni ahead of the worldwide celebration of Negroni Week. Each cocktail was to be featured in a short movie, shot in the style of a movie genre – a true Ode to Cinema. This time, the Global Red Hands weren’t just the movie directors of their cinematic stories, they actually became part of it by acting on screen in the leading role, alongside their co-star: their Negronis. If in 2023 mixology and cinema became one, in 2024 the Red Hands program mixed three ingredients – bartenders, Negroni and Cinema – to create the perfect balance through four outstanding cocktails, such as Campari, gin and vermouth create the perfect original Negroni, the iconic base with which master bartenders can play with to create their own variation.

The post Discover the Global Campari Red Hands Program appeared first on Campari Academy.