Discover the Global Campari Red Hands Program
What do a bartender and a movie director have in common? The inspiration to create something unique, which can come from everything that lights up one’s creative fire. This is what happens to bartenders and movie directors. Both let themselves be inspired by the world and people around them, by what they’ve experienced, by their own personal taste.
In a way, we can say that cinema and mixology speak the same language. After all, every cocktail tells a story, such as a film does. That’s how the Campari Red Hands program was born, with the aim to recognize and celebrate those mixologists with red passion, those that constantly leave their comfort zone in the path to creation.
The very first edition of the Global Campari Red Hands program was in 2023 with its very first group of global ambassadors and passionate creators whose passion is painted red. Last year, seven international bartenders discovered how to be movie directors, transforming their cocktails into cinematic stories.
For 2024, instead, four bartenders from all over the world were asked to create their version of the iconic Negroni ahead of the worldwide celebration of Negroni Week. Each cocktail was to be featured in a short movie, shot in the style of a movie genre – a true Ode to Cinema. This time, the Global Red Hands weren’t just the movie directors of their cinematic stories, they actually became part of it by acting on screen in the leading role, alongside their co-star: their Negronis. If in 2023 mixology and cinema became one, in 2024 the Red Hands program mixed three ingredients – bartenders, Negroni and Cinema – to create the perfect balance through four outstanding cocktails, such as Campari, gin and vermouth create the perfect original Negroni, the iconic base with which master bartenders can play with to create their own variation.
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Meet the Global Campari Red HandsRed Hand is not just one individual, Red Hand is a concept, a legend to behold. However, Red Hand is not anyone: knowledge, experience, wisdom and passion are some of the distinctive characteristics which a Red Hand needs to have. This is what drove the Global Campari Red Hands 2024 when they were asked to […]
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