Inspiration
Article
10 classic drinks from New Orleans you must try at least onceTake a look at ten classic drinks that originated amongst the bustling streets of New Orleans.
Article
Supply chain series: Sooji Im on how to source high-quality teaIn the first of a new series on the drinks supply chain, Sooji Im, founder of London’s ‘be-oom’ Korean tea shop and garden explains what goes into producing really ‘good’ tea Tea, one of the most loved commodities in the world that sparked wars between nations and even brought about Britain’s industrial revolution, is found […]
Article
Up close & personal: Sly Augustin, Trailer HappinessIn the first of our new series, we talk to Sly Augustin, owner of London's Trailer Happiness, about the ins and outs of running a bar business, how he deals with failure and setbacks, and what he wish he'd known before becoming a bar owner
Article
The future is yours to create: Emilio ValenciaThe second interviewee in our new series is Emilio Valencia, group beverage development manager for Soho Luxury Restaurants in Dubai. He tells us the most helpful career advice he’s been given, what a good role model means to him and the one thing he would change about the bar industry
The Latest
Article
Last Orders by Mona GallosiFor the final installment of our Negroni Week Movies, let’s leave the floor to our top Argentinian bartender. Who but Mona Gallosi to end these incredible cinematic stories? The perfect femme fatale bartender in her Last Orders. In the style of a classic black-and-white film noir (but letting the Campari bottle and cocktail stand out […]
Article
For Your Eyes Only By Millie TangLet’s dive into a genre which places itself between thriller and action movie, the classic 60s spy movie with the one and only Millie Tang, acting as the main protagonist and spy bartender. For Your Eyes Only is a stylish espionage caper in which Millie is sitting outside an Italian Café reading a newspaper, but […]
Article
The Curious Life Of The Travelling Bartender by Joe SchofieldIf you’ve read the prior article, you might recognize the protagonist of this short movie, the colorful Joe Schofield (who played the unidentified man in Millie’s short film)! In his vignette, The Curious Life of the Travelling Bartender, Joe is the main character in this typical Wes Anderson style and aesthetic. Maniacally symmetrical framings, bizarre […]
Article
The Bitter Truth by Tiffanie BarriereMovies and cocktails tell extraordinary stories, which come alive when movie directors and bartenders’ creative fire is lightened up. Both are thrill seeker, searching for emotions for people to feel. Our Negroni Week movie campaign starts with the first short movie: The Bitter Truth, a modern thriller by Tiffanie Barriere. In this thrilling scene inspired […]