Rejiggering the Menu with Mark Murphy: Class Recording

Learn how to make more successful menus with tips, tricks, and real life examples in this Academy Session.

https://www.youtube-nocookie.com/watch?v=Y4OOo-pyWes

Creating a cocktail menu that harmonizes creativity with practical operations strategies is an art!

Instructor Mark Murphy joined us to share valuable insights from years of coaching bartenders and managers through the menu-building process.

Learn how to build a drinks list that works creatively and commercially! Get practical tips on strategic planning, visual design, and turning sales reports into useful data.

You’ll learn how to:

• Develop Cocktails with a Whole Menu approach
• “Speak spreadsheet” and cost effectively
• Balance creative vision and business needs
• Understand COGS and PMIX (and how to use them)

Whether you’re an “admin day” pro or spreadsheets make you dizzy, this class makes the math simple, clear, and maybe even fun.

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DOWNLOAD THE INTERACTIVE WORKSHEET HERE.

Put your education into practice with this editable Excel doc, pre-installed with helpful equations to calculate COGS and PMIX.

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About Your Teacher:

Mark Murphy is the Director of Bar Operations for one of the largest independently owned restaurant companies in the US, leading creative, financial, and functional development of over 35 bar programs.

With over two decades in the industry, paired with an education degree, he combines practicality and creativity to build effective and efficient spaces, concept-rooted menus, and thoughtful trainings for successful staffs.

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Thirsty for more? Check out these popular class recordings:

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• Do Frozen Drinks Right – Michael Moberly
• The Art of Making Things Happen – Kate Gerwin