How To Plan An Event
What really goes into planning an event? Have you ever wondered what it’s like to create your own epic fundraiser or weeklong, citywide festival? How about…a summer camp for bartenders? If so, this talk is for you!
Rachel Wasserman (Brand Manager, Mexican Spirits) hosts Marie Christoffersen (Senior Experiential Manager) and Lindsey Johnson (Founder & Creative Director, Lush Life Productions) to talk everything from concepting a great event & presenting a sponsorship pitch, to budgeting, compliance, recaps, and more.
If you want to take your event planning skills to the next level, don’t miss this unique opportunity to hear directly from some of the most experienced and respected voices in our industry today.
Want more? We’ve made Lindsey’s event planning guide available for download.
More Articles
Article
How To: Verdita MezcalitaThis easy-to-make Verdita brings crushable, tropical vibes to any drink it touches.
Article
Deniseea Head Wants To Talk."Educator of the Year" Deniseea Head shares her philosophies on hospitality and teaching Black history through cocktails.
Article
Cocktail Tech with Eddie: Class RecordingWatch now to learn about the gear and techniques driving today's best bars (plus budget alternatives)!
Article
The Grand Encounter: ELEVATED+LOCAL with Deniseea HeadIn Grand Encounter episode 3, we talk to Deniseea Head about blurring the high and low of the bar world, and her award-winning approach to education.
Article
What is Mouthfeel and Why Does it Matter?A coffee pro's practical how-to for developing your skills at identifying and describing a drink's physical sensations.
Article
The Grand Encounter: CLASSIC+MODERN with Takuma WatanabeIn Grand Encounter episode 2, we talk to NYC bartender Takuma Watanabe about past, present, and future.
Discover More
Training
A guide to the different types of whiskeyWhiskey cocktails are rising in popularity. Learn more about the whiskey category here.
Training
Bitter SpectrumDo you know how bitter your favorite aperitif or amaro is? Our latest reel ranks all our Italian Icons on the bitter scale ↔️. Con amore da parte nostra Amari ❤.
Article
Clarified Milk PunchWant to learn the best ways to make clarified milk punch? Watch this super nerdy one hour class!
Recipe
Coffee NegroniThis Negroni takes classic ingredients and melds them with contemporary tastes. Filtered coffee not only brings out underlying warmer notes, but also adds boldness to the deeply complex cocktail.
Article
Techniques: How To Batch CocktailsTips on how to make batching work for your bar and at events – from quality control to pour cost. Batching cocktails – that is, combining multiple ingredients to make a singular, consistent liquid – has arguably been part of bar culture since people began making the earliest alcoholic punches. Batching has never left the […]
Article
The Grand Encounter: ELEVATED+LOCAL with Deniseea HeadIn Grand Encounter episode 3, we talk to Deniseea Head about blurring the high and low of the bar world, and her award-winning approach to education.