This event happens online: Register here to join!

Industry mentor Don Lee thinks about creativity often – how to hone it, strengthen it, and push our industry to places we have only dreamed of.

Join us for a conversation about the process of creating new cocktails, if there are any such things, and how to thoughtfully and daringly join the centuries-long creative dialogue of the bartending craft.

You’ll learn:

• How to harness and channel your creativity
• Understand where your drinks fits in the “cocktail multiverse” (and what that even is)
• Get inspiration for Negroni Week and beyond!

ABOUT THE CLASS

Date: Monday, September 16
Time: 12 PM PT / 3PM ET
Where: Online

This is a free 1 hour digital class open to 21+ US bartenders. REGISTER HERE.

About Your Teacher:

With a background in documentary photography and software engineering, Don Lee’s fierce curiosity and fascination with creation and interpretation found a natural home behind the bar during the mid-aughts cocktail renaissance. Lee’s industry icon status was cemented not only by direct innovations—designing industry benchmark barware, spearheading the fat-washing technique with the Benton’s Old Fashioned, menu creation and consultation—but through his work guiding the next generations, for which he was awarded American Bar Mentor of the Year.

Follow Don on IG: @donbert