Discover the Jamaican heritage of rum

The Category of Rum & Jamaican Rum

All You Need To Know About Rum | Campari Academy (https://youtu.be/vLvi1dIrZ2g)

Rum is simply defined as a spirit distilled from the fermented products of sugar cane. It is the most diverse spirit in the world – capable of infinite variations in style, colour, age and body. The first rum distillation likely happened on Caribbean sugar plantations in the 17th century – though the spirit’s exact origins are up for debate. Throughout the 18th and 19th centuries – Jamaica became a huge exporter of rum and was known for its rich flavour. By the late 19th Century, there were nearly 150 rum distilleries in Jamaica making just over seven million litres of rum per year. Today, there are 6 distilleries producing just over 20 million litres of rum per year. There are a few key factors that influence the variations of Rum: Raw Materials, Fermentation, Distillation, Ageing, and Blending – But there’s a few common factors that all Jamaican rums have – they’re produced from molasses – made using Jamaican limestone filtered water – and with no additives allowed.

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Fermentation Hacking with Dr Johnny Drain

In the pursuit of flavours, whether in the World’s Best Bars, Michelin Restaurants or the avid at-home cocktail maker, the wonderful world of fermented ingredients offers a rich & delicious look through the evolution of human tastes and ingenuity. The Campari Academy UK team was honoured to host Dr Johnny Drain at our London home […]

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Episode 3 – ELEVATED+LOCAL with Deniseea Head

The Grand Encounter: Behind the Bar journey now comes to its end with the final episode of the season. We now travel to New Orleans, the homeland of jazz and the city where one of the biggest global events in the bar industry takes place, Tales Of The Cocktail. It’s New Orleans that enables another Grand […]

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Story of Spirit: Aperitifs

From the early days of fermentation to the role of Aperitivo drinks today; Chris is joined by guests Kate Hawkings author of Aperitif and Italian Icons Brand Ambassador Loris Contro to examine the history of the libations that kick-start the appetite, clean the palate and perhaps more importantly, define a moment.

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Story of Spirit: The Rise, Fall & Return of Rum

Chris is joined by a very special guest, writer, researcher, and drinks historian Wayne Curtis author of; And a Bottle of Rum. Together, they examine the rise, fall and rebirth of a spirit category that played a crucial role in the story of not only the Caribbean but America as we know it today.

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Episode 2 – CLASSIC+MODERN with Takuma Watanabe

Pairs to New York, one way. The second episode of The Grand Encounter, the exclusive mini-series by Grand Marnier, takes you to the Big Apple, where host Carina Soto Velasquez meets Takuma Watanabe: a movie-enthusiast and thorough researcher, Watanabe opened up his own venue in 2022, Martiny’s in Gramercy, immediately conquering New York through spotless hospitality and […]

CAMPARI MAY 2024 @lateef.photography 243 scaled

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Introducing the Negroni Edits: Edition 1

Campari is more than an aperitif. With such unmistakable characteristics, the iconic red liquid has long been a source of passionate inspiration. Drinks like Rosita, that Gary Regan adapted from a 1978 book (with reposado tequila instead of gin, and the addition of dry vermouth and bitters), the fortunate accident at Bar Basso in Milan […]