Perspectives
Season 1
Raw Materials & Flavour
In this episode, our experts focus on two of the most important components of making drinks – raw materials and flavour. By balancing old ways of presenting flavours with new ones, exploring other supply chains for our ingredients and educating guests on the produce that goes into their drinks, bartenders can start to answer the question: what is the essence of flavour?
From the importance of understanding ingredients, to sourcing seasonally, creating uniqueness and finding an identity: this episode explores how bartenders can be leaders in changing consumers' (and future bartenders') understanding of produce and how it relates to flavour.
Contributors
Further Reading
Article
Extracting flavour series: Monica Berg on the fundamentals of fat washingIn the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks
Article
Extracting flavour series: Why infusion doesn’t need to be complicatedIn the first of a new series on extracting flavour, Monica Berg shares her insights into the technique of infusion and why keeping it simple can get you the best results
Article
How do our senses impact flavour perception?To mark the launch of our second Perspectives episode of season two, Monica Berg takes us through the five senses and how we can use them to create better guest experiences Understanding flavour starts with understanding the senses: from what they are and how they work; to why they are so important when creating delicious […]
Article
Do we think enough about where our ingredients come from?In her introductory article to Raw Materials and Flavour, Campari Academy Creative Director, Monica Berg, explores seasonality, supply chain and their relevance to flavour creation – and introduces some of the people changing the game
Article
The origins series: The many uses of grains for making drinksFrom their role in the history of humankind, to their transformation into beer, whisky and more, we dig into the origins of grains in the second in our ongoing series
Article
The origins series: The history of sugar and its role in cocktail cultureFor thousands of years, sugar has been a valued commodity around the world. As part of our series on origins, we take a whistle-stop tour of its history and its journey into the worlds of spirits and cocktails
Discover Campari Academy
With insight and knowledge from industry icon Monica Berg, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that’s never been seen before.