Inspiration
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Why? Why Campari Academy and why now?Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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Extracting flavour series: Monica Berg on the fundamentals of fat washingIn the fifth instalment of our extracting flavour series, Campari Academy Creative Director Monica Berg explains why fat-washing is her favourite technique and the four ways in which she uses it in drinks
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Numbers Game: How Good Bar Design Can Impact Your Bar’s ProfitabilityDesign choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here
The Latest
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Extracting flavour series: Why infusion doesn’t need to be complicatedIn the first of a new series on extracting flavour, Monica Berg shares her insights into the technique of infusion and why keeping it simple can get you the best results
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How do our senses impact flavour perception?To mark the launch of our second Perspectives episode of season two, Monica Berg takes us through the five senses and how we can use them to create better guest experiences Understanding flavour starts with understanding the senses: from what they are and how they work; to why they are so important when creating delicious […]
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The Timeless Story of the NegroniThe legendary Italian cocktail: the Negroni's history, from it's origin in Florence, to the remarkable Negroni Week
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The usual suspects: 5 people you should know if you want to open a barA bar is only as good as the team running it, but it’s equally important to set your business up for success. Monica Berg highlights some of the key players who’ve helped her over the years, and whom she’d be lost without