What is the most important sense when it comes to flavour?

We drink with our eyes, our smell is responsible for 80% of what we taste, and our tongue can take credit for the big five of sweet, salty, sour, bitter, and umami – but without hearing everything falls a little flat.

Join us for the first Australian Perspectives of 2024, DELETE THE PLAYLIST, featuring radio host / DJ / tastemaker Derrick Gee (@gee_derrick) and Matt and Rob from Caretakers Cottage (#23 World’s 50 Best Bars). Part of the Global Campari Academy Perspectives – Unlocking Creativity.

For just on 2 hours, we’ll look and listen to how sound effects our perception of flavour, how music effects the energy of a room, and how you can upskill yourself and your team to take control over both.

Don’t let sound be the forgotten sense in your venue.

MELBOURNE: PURPLE PIT – 6^th MAY

ADELAIDE: MEMPHIS SLIM’S HOUSE OF BLUES – 7^th MAY

SYDNEY: SHADY PINES SALOON – 13^th MAY

BRISBANE: ALICE BAR – 14^th MAY

REGISTER NOW for your local session.