Perspectives
Season 1
Community & Culture
Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.
Contributors
Further Reading
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David Wondrich reviews his own booksThe award-winning author and drinks historian, David Wondrich, takes a look back at his renowned writing back-catalogue. From 'Killer Cocktails' to 'The Oxford Companion to Spirits & Cocktails', he gives us the inside track on how they came to be
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Drink like a local: Bangkok with Supawit 'Palm' MuttarattanaVibrant and stimulating yet also peaceful and calm – Bangkok is full of contrasts. We went exploring the Thai capital with renowned bar veteran Supawit ‘Palm’ Muttarattana, now group bar director for Watermelon Group
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Drink like a local: Singapore with Jess ‘Hutch’ HutchinsonVibrant, eclectic and full of contrasts: Singapore is unique blend of high-end cocktail bars and high-energy dive bars. Our guide Jess Hutchinson shows us both
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Drink like a local: Taipei with Angus ZouHiking, surfing, street food and tea: Taipei has it all. We walked around town with bar entrepreneur Angus Zou, to discover the secrets of Taiwan’s capital city
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Drink like a local: Seoul with Laki YooWe caught up with Keepers’ bar owner and long-time bar advocate, Laki Yoo, to talk about what you simply can’t miss when visiting South Korea’s capital, from somaek and local market, to traditional barbecue and much, much more
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Tricky Questions with Leonardo LeuciHe is one of the founders of Jerry Thomas Project in Rome, which pioneered modern mixology in Italy, opening in 2010. And he sat down with Campari Academy, to take the most challenging test: Leonardo Leuci is facing the Tricky Questions. How will he score?
Discover Campari Academy
With insight and knowledge from industry icon Monica Berg, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that’s never been seen before.