Inspiration
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Why? Why Campari Academy and why now?Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.
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How to Build a Brand Identity for your BarWhat is a brand identity? A brand identity comprises a number of factors that go far beyond your logo. Colour palettes, typography, interiors, materials, service style, communication, product – all of these factors and more contribute to a brand’s overall identity. Why is it so important? Building a strong and congruous brand will not only […]
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Who Are Bar Designed For? A Conversation with Behind BarsFrom Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.
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Extracting flavour series: Why infusion doesn't need to be complicatedIn the first of a new series on extracting flavour, Monica Berg shares her insights into the technique of infusion and why keeping it simple can get you the best results
The Latest
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The future is yours to create: Maite CabreraOur sixth bartender in our series is Chile’s Maite Cabrera. Currently travelling around Europe, Cabrera talks about constantly learning, why a fair wage matters, and having a legacy of making bartending fun
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Up close & personal: Missy Flynn, Rita'sThe third interviewee of our video series is Missy Flyn, co-owner of Rita's in London's Soho. She lays bare the business's early problems, the implications it has had on who she trusts, and the reality of running your own restaurant
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The future is yours to create: Josephine SondloFifth in our new series is Josephine Sondlo, founder of Sizwe Studios in Stockholm. She talks about her habit of repetition, how to be smarter working with brands, and why goal setting is important
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The future is yours to create: Christina ChaeMeet the fourth interviewee in our new series: Christina Chae, co-owner of plant cocktail bar, Moonflower, in Portage Park, Chicago. She talks about creating safe spaces, not looking at each other as competition, and leading by example